Amazon and Netflix set to boost Indian movies and web series in $54 million deal

Amazon.com Inc. and Netflix Inc. are among the platforms collaborating with Indian production house Clean Slate Filmz Pvt. to bring out films and web series.

Amazon.com Inc. and Netflix Inc. are among the platforms collaborating with Indian production house Clean Slate Filmz Pvt. to release movies and web series worth approximately rupees 4 billion ($54 million) as the battle for content heats up in one of the world’s largest entertainment markets. Based in the Bollywood heart of Mumbai, Clean Slate Filmz will release eight films and series over the next 18 months on these over-the-top streaming sites, as well as several others, the studio’s 37-year-old co-founder, Karnesh Ssharma, told Bloomberg. Ssharma declined to provide a full list before they were officially announced.

A Netflix spokesperson confirmed they will be rolling out three upcoming productions with Clean Slate Filmz, while Amazon did not immediately respond to a request for comment.

The release list is the latest sign that film production is making a comeback in the world’s most prolific film-making center after being crippled by the financial and logistical disruption caused by the Covid-19 pandemic, which has left cinemas and filming in the whole country are closed. Movement restrictions have been eased in recent months and cinemas have reopened in recent months, further bolstering the prospects of the Indian studios.

The pandemic, which forced people to consume more online entertainment, also exposed India’s nearly 1.4 billion population to diverse geographies and niche genres on an unprecedented scale.

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This has fueled a race to secure content among streaming giants, benefiting smaller but sharper studios such as Clean Slate Filmz who produced the 2015 film “NH10”, which starred Ssharma’s Bollywood actor sister Anushka Sharma and the practice of so-called honor killings. tackled in India.

Last month, Netflix cut its subscription fees in India by as much as 60% as it sought to regain market share from Amazon and Walt Disney Co., the two dominant online entertainment platforms in the country. Netflix co-founder Reed Hastings last week expressed frustration that the streaming giant hadn’t gained momentum in India, which is known for its highly price-conscious consumers.

Competition among OTT giants has led to budgets soaring, as has the will to experiment, according to Ssharma, whose studio is behind the acclaimed crime series “Paatal Lok” on Amazon Prime Video.

Clean Slate Filmz is now gearing up for its release on Netflix “Chakda’ Xpress”, a biopic in which Anushka will play an Indian cricketer considered to be one of the world’s greatest female fast bowlers, as well as the thriller series “Mai” and the drama film “Qala.”

“What has happened over time is that ambition is also increasing within the studio systems,” Ssharma said. “And that’s great for people like us.”

Arun Agarwal
I am Arun Agarwal, a passionate blogger and gamer. I love to share my thoughts on games and technology through blog posts. I’m also an avid reader of books about history, philosophy, science-fiction, and other genres as well as an anime fan. I like reading books that give me new perspectives or help me think differently about the world around us.