Fortnite publisher Epic Games Inc. and Lego Group are teaming up to create a “digital experience for kids of all ages.”
Fortnite publisher Epic Games Inc. and Lego Group are teaming up to create a “digital experience for kids of all ages.” The partnership, announced Thursday by two of the best-known children’s entertainment companies, aims to provide tools that “will empower them to become confident creators and provide great play opportunities in a safe and positive space,” Epic said in a statement. statement.
Details about that experience are sparse, but Epic specifically doesn’t use the word “game” to describe it. The statement adds that Epic will use its 2020 acquisition of SuperAwesome, a moderation tool also used by Lego, to protect children’s online experience.
Epic Chief Executive Officer Tim Sweeney is one of the most enthusiastic supporters of the metaverse, intended to be an immersive version of the Internet, where people can interact, play games, or complete tasks as a digital avatar. But as gaming and tech companies rush to settle in the metaverse, the fledgling new environment has also raised concerns about protecting children interacting with adults in a 3D world.
Epic’s digital video game storefront currently sells Lego’s video games, including the Lego Batman series. “Kids love to play in digital and physical worlds, moving seamlessly between the two,” said Lego CEO Niels Christiansen. “Just as we have protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play.”