FIFA Games is now called EA Sports FC! WHY? This is the reason

The FIFA video game franchise is rebranded as EA Sports FC after the game’s publisher, Electronic Arts Inc., failed to reach a new licensing deal with world football’s governing body of the same name.

FIFA, one of the most popular video game franchises, is rebranded as EA Sports FC after the game’s publisher, Electronic Arts Inc., failed to reach a new licensing deal with world football’s governing body of the same name.

Chief Executive Officer Andrew Wilson said he was “grateful for our many years of great partnership” with FIFA and that the final game in the franchise will be released this year. The new series retains licensing agreements with more than 300 of EA’s partners, allowing future games to continue with most international football players, teams and stadiums.

The relationship between the two began almost three decades ago with the 1993 FIFA International Soccer game, which topped the charts on Sega Genesis and Super Nintendo. Since then, the partners have released a new game every year, bringing EA over $20 billion in revenue and allowing it to beat potential competitors with an exclusivity arrangement. In 2013, the two extended their deal until the end of 2022.

But the contract renewal negotiations had become controversial and were made public in October when EA said in a public statement it was considering a name change. “As we look ahead, we’re also exploring the idea of ​​renaming our global EA SPORTS football games,” wrote Cam Weber, EA Sports general manager at the time. “This means we are revising our naming agreement with FIFA, which is separate from all of our other official partnerships and licensing in the world of football.”

Also Read  Will there be a BGMI ban? Will Battlegrounds Mobile India meet the same fate as Garena Free Fire?

FIFA demanded more than double the fees it was already receiving for EA to use its name, the New York Times reported, and the two companies also fought over whether EA’s exclusivity rights extended to areas outside the game, such as highlights, tournaments and non-exchangeable tokens. The partnership seemed doomed to fail when EA registered the trademark for EA Sports FC, signaling its willingness to move forward.

Now FIFA is free to cooperate with other game companies, although it may be difficult to find a suitable partner. The only other rival soccer video game franchise, Konami Holdings Corp.’s Pro Evolution Soccer, has been in decline in recent years. Last year’s entry, the rebranded eFootball 2022, was panned unanimously.

From a practical standpoint, the change may not be much for EA, analysts said. With the same rosters and stadiums, players may not even notice much of a difference, other than a less catchy name.

Leave a Comment