Assassins Army, a popular YouTube channel known for producing content around the game industry, has reached 5.5 million subscribers.
Assassins Army, a popular YouTube channel known for producing content around the game industry and its emerging trends, has successfully reached 5.5 million subscribers on its official YouTube channel. The channel gains appreciation for its content.
With the increasing penetration of smartphones and digitalization across India, esports has become a much sought after lucrative profession for both the urban and rural youth. India is estimated to have about 150,000 players and about 60,000 esports teams. India’s esports industry will quadruple in size to ₹1,100 crore by 2025 from ₹250 crore right now — a compound annual growth rate of 46 percent, according to an EY report.
Assassins Army, founded by Nayan Raju Shelke, a successful gamer and YouTuber, generates game-focused content that is interactive, unique and recognizable to the gamers exclusively on its streaming channel.
Speaking of the potential and opportunities for growth, Nayan says, “India is the hub of the ever-growing game industry and has enormous potential to be tapped. The country is the largest market for mobile games, contributing nearly 40 percent of global downloads, which speak volumes about the untapped potential of the social gaming community. Therefore, understanding the requirements of the booming industry to produce content that is unique, easy to understand and recognizable is imperative.
Nayan started his YouTube channel in the year 2018 to nurture his passion for gaming. His video “Prank on My Friend” went viral, making Nayan an overnight star. His channel got no less than 5.5 million subscribers and got the necessary boost.
He soon became part of the Force One organization and now works for some of the top brands such as Monster India, Redbull, GetMega, Rog, GameTV, Sunon, ICICI bank, Codashop, ESPL and many more prestigious organizations.
He soon became an official partner for Garena Free Fire and even Facebook. And is undoubtedly one of the best creators on both platforms. His gameplay videos reached an astonishing number of views as one of his videos even surpassed 1 million views on YouTube.
In the recent tournament, Nayan along with his team lifted the trophy and earned the title of “Champions of ESPL Season 1”.
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