Activision Blizzard Prepares Warcraft Mobile Game, Cancels Other Project

Blizzard, a division of Activision Blizzard Inc., has unveiled a new mobile phone game set in the popular Warcraft universe, one of two major projects in development.

Blizzard, a division of Activision Blizzard Inc., has unveiled a new mobile phone game set in the popular Warcraft universe, one of two major projects in development.

The game revealed by the company on Tuesday, Warcraft Arclight Rumble, resembles Supercell Oy’s popular Clash Royale. Activision Blizzard chose to cancel the other project, an augmented reality game that would be similar to Pokemon Go, said people familiar with the company’s plans and asked not to be identified because the information is private. A Blizzard representative did not immediately respond to a request for comment.

Warcraft Arclight Rumble is free to play and will be beta testing for players soon, Blizzard said. It features colorful sprites of recognizable Warcraft critters fighting on maps inspired by the game series.

The upcoming game is part of a Blizzard initiative to capture the lucrative mobile market, which Newzoo estimates brought in more than $93 billion in 2021. Blizzard, which has traditionally developed games for personal computers, found success in 2014 with mobile versions of the digital card game Hearthstone. Several years later, the company began developing games for smartphones, including Diablo Immortal, which is due out next month. †

This fast-growing mobile initiative is one of the driving factors behind Microsoft Corp.’s decision. to buy Activision Blizzard for $69 billion. Shareholders of the video game company approved the purchase last week and it could see a regulatory review soon. Activision, meanwhile, faces an ongoing lawsuit from the State of California over allegations of sexual harassment and discrimination.

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The second, canceled project, was modeled after the lucrative and incredibly popular Niantic Inc. game in which players roam the streets of their neighborhood in search of virtual creatures to capture. It wasn’t immediately clear why the game was canceled, but other attempts to recreate Pokémon Go in the Minecraft and Harry Potter universes were unsuccessful.

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